Spice Up Your Chat: The Intentions and Sentiment Effects of Using Emojis

Authors

  • Tianran Hu University of Rochester
  • Han Guo Chinese Academy of Sciences
  • Hao Sun University of Rochester
  • Thuy-vy Nguyen University of Rochester
  • Jiebo Luo University of Rochester

Abstract

Emojis, as a new way of conveying nonverbal cues, are widely adopted in computer-mediated communications. In this paper, first from a message sender perspective, we focus on people's motives in using four types of emojis — positive, neutral, negative, and non-facial. We compare the willingness levels of using these emoji types for seven typical intentions that people usually apply nonverbal cues for in communication. The results of extensive statistical hypothesis tests not only report the popularities of the intentions, but also uncover the subtle differences between emoji types in terms of intended uses. Second, from a perspective of message recipients, we further study the sentiment effects of emojis, as well as their duplications, on verbal messages. Different from previous studies in emoji sentiment, we study the sentiments of emojis and their contexts as a whole. The experiment results indicate that the powers of conveying sentiment are different between four emoji types, and the sentiment effects of emojis vary in the contexts of different valences.

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Published

2017-05-03

How to Cite

Hu, T., Guo, H., Sun, H., Nguyen, T.- vy, & Luo, J. (2017). Spice Up Your Chat: The Intentions and Sentiment Effects of Using Emojis. Proceedings of the International AAAI Conference on Web and Social Media, 11(1), 102-111. Retrieved from https://ojs.aaai.org/index.php/ICWSM/article/view/14869