The Party Is Over Here: Structure and Content in the 2010 Election

Authors

  • Avishay Livne The University of Michigan
  • Matthew Simmons The University of Michigan
  • Eytan Adar The University of Michigan
  • Lada Adamic The University of Michigan

Abstract

In this work, we study the use of Twitter by House, Senate and gubernatorial candidates during the midterm (2010) elections in the U.S. Our data includes almost 700 candidates and over 690k documents that they produced and cited in the 3.5 years leading to the elections. We utilize graph and text mining techniques to analyze differences between Democrats, Republicans and Tea Party candidates, and suggest a novel use of language modeling for estimating content cohesiveness. Our findings show significant differences in the usage patterns of social media, and suggest conservative candidates used this medium more effectively, conveying a coherent message and maintaining a dense graph of connections. Despite the lack of party leadership, we find Tea Party members display both structural and language-based cohesiveness. Finally, we investigate the relation between network structure, content and election results by creating a proof-of-concept model that predicts candidate victory with an accuracy of 88.0%.

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Published

2021-08-03

How to Cite

Livne, A., Simmons, M., Adar, E., & Adamic, L. (2021). The Party Is Over Here: Structure and Content in the 2010 Election. Proceedings of the International AAAI Conference on Web and Social Media, 5(1), 201-208. Retrieved from https://ojs.aaai.org/index.php/ICWSM/article/view/14129