Scalable Event-Based Clustering of Social Media Via Record Linkage Techniques
We tackle the problem of grouping content available in social media applications such as Flickr, Youtube, Panoramino etc. into clusters of documents describing the same event. This task has been referred to as event identiﬁcation before. We present a new formalization of the event identiﬁcation task as a record linkage problem and show that this formulation leads to a principled and highly efﬁcient solution to the problem. We present results on two datasets derived from Flickr — last.fm and upcoming — comparing the results in terms of Normalized Mutual Information and F-Measure with respect to several baselines, showing that a record linkage approach outperforms all baselines as well as a state-of-the-art system. We demonstrate that our approach can scale to large amounts of data, reducing the processing time considerably compared to a state-of-the-art approach. The scalability is achieved by applying an appropriate blocking strategy and relying on a Single Linkage clustering algorithm which avoids the exhaustive computation of pairwise similarities.