Modeling Simultaneous Preferences for Age, Gender, Race, and Professional Profiles in Government-Expense Spending: A Conjoint Analysis

Authors

  • Lujain Ibrahim New York University Abu Dhabi
  • Mohammad M. Ghassemi Michigan State University
  • Tuka Alhanai New York University Abu Dhabi

Keywords:

Preferences, Decision-making, Crowdsourcing, Conjoint Analysis, Gender, Ethnicity, Profession, Age

Abstract

Bias can have devastating outcomes on everyday life, and may manifest in subtle preferences for particular attributes (age, gender, ethnicity, profession). Understanding bias is complex, but first requires identifying the variety and interplay of individual preferences. In this study, we deployed a sociotechnical, web-based human-subject experiment to quantify individual preferences in the context of selecting an advisor to successfully pitch a government-expense. We utilized conjoint analysis to rank the preferences of 722 U.S. based subjects, and observed that their ideal advisor was White, middle-aged, and of either a government or STEM-related profession (0.68 AUROC, p < 0.05). The results motivate the simultaneous measurement of preferences as a strategy to offset preferences that may yield negative consequences (e.g. prejudice, disenfranchisement) in contexts where social interests are being represented.

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Published

2021-10-04

How to Cite

Ibrahim, L., Ghassemi, M. M., & Alhanai, T. (2021). Modeling Simultaneous Preferences for Age, Gender, Race, and Professional Profiles in Government-Expense Spending: A Conjoint Analysis. Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 9(1), 84-96. Retrieved from https://ojs.aaai.org/index.php/HCOMP/article/view/18942