A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping

Authors

  • Eiji Miyashita Aoyama Gakuin University
  • Tomomi Nonaka Aoyama Gakuin University
  • Hajime Mizuyama Aoyama Gakuin University

Keywords:

GWAP, Crowdsourcing, Perceptual Mapping

Abstract

An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualita-tive attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.

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Published

2014-09-05

How to Cite

Miyashita, E., Nonaka, T., & Mizuyama, H. (2014). A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping. Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 2(1). Retrieved from https://ojs.aaai.org/index.php/HCOMP/article/view/13182