Product Concept Evaluation System Applying Preference Market

Authors

  • Miku Imai Aoyama Gakuin University
  • Hajime Mizuyama Aoyama Gakuin University

Keywords:

Prediction Markets, Conjoint Analysis, Evolutionary Game Simulation

Abstract

A product concept evaluation system combining conjoint analysis with prediction markets is developed. It is also proposed how to determine the payoff for each prediction security corresponding to a product concept, so as to have participants to behave truthfully in the market. Further, how the proposed system works is investigated by evolutionary game simulation.

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Published

2014-09-05

How to Cite

Imai, M., & Mizuyama, H. (2014). Product Concept Evaluation System Applying Preference Market. Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 2(1). Retrieved from https://ojs.aaai.org/index.php/HCOMP/article/view/13181