Effect of Task Presentation on the Performance of Crowd Workers — A Cognitive Study

Authors

  • Harini Sampath International Institute of Information Technology, Hyderabad
  • Rajeev Rajeshuni International Institute of Information Technology, Hyderabad
  • Bipin Indurkhya International Institute of Information Technology, Hyderabad
  • Saraschandra Karanam Xerox Research Centre India
  • Koustuv Dasgupta Xerox Research Centre India

DOI:

https://doi.org/10.1609/hcomp.v1i1.13103

Keywords:

Task Design, Visual Saliency, Working Memory

Abstract

We present our ongoing research on improving the task presentation using cognitively inspired features to optimize the performance of crowd workers. For the task of extracting text from scanned images, we generated three task-presentation designs by modifying two features of the task - visual saliency of target fields and working memory requirements. Our experiments conducted on Amazon Mechanical Turk (AMT) indicate that modifying visual saliency results in better performance.

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Published

2013-11-03

How to Cite

Sampath, H., Rajeshuni, R., Indurkhya, B., Karanam, S., & Dasgupta, K. (2013). Effect of Task Presentation on the Performance of Crowd Workers — A Cognitive Study. Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 1(1), 64-65. https://doi.org/10.1609/hcomp.v1i1.13103