EL FRAIHI, Asmaa; AMIEUR, Nardjes; ROUSSILLON, Béatrice; GOGA, Oana. How Persuasive Are LLMs in the Wild? Assessing Personalized Ads in Real-World Delivery. Proceedings of the International AAAI Conference on Web and Social Media, [S. l.], v. 20, n. 1, p. 723–737, 2026. DOI: 10.1609/icwsm.v20i1.42663. Disponível em: https://ojs.aaai.org/index.php/ICWSM/article/view/42663. Acesso em: 29 may. 2026.