GLEASON, Jeffrey; KOENINGER, Alice; HU, Desheng; TEURN, Jessica; BART, Yakov; KNIGHT, Samsun; ROBERTSON, Ronald E.; WILSON, Christo. Search Engine Revenue from Navigational and Brand Advertising. Proceedings of the International AAAI Conference on Web and Social Media, [S. l.], v. 18, n. 1, p. 488–501, 2024. DOI: 10.1609/icwsm.v18i1.31329. Disponível em: https://ojs.aaai.org/index.php/ICWSM/article/view/31329. Acesso em: 26 may. 2026.