LUU, Duc; LIM, Ee-Peng; CHUA, Freddy. On Modeling Brand Preferences in Item Adoptions. Proceedings of the International AAAI Conference on Web and Social Media, [S. l.], v. 8, n. 1, p. 325–334, 2014. DOI: 10.1609/icwsm.v8i1.14531. Disponível em: https://ojs.aaai.org/index.php/ICWSM/article/view/14531. Acesso em: 29 may. 2026.