YAMAMOTO, H.; MATSUMURA, N. Marketing Ecosystem: The Dynamics of Twitter, TV Advertising, and Customer Acquisition. Proceedings of the International AAAI Conference on Web and Social Media, [S. l.], v. 5, n. 3, p. 45-52, 2021. DOI: 10.1609/icwsm.v5i3.14215. Disponível em: https://ojs.aaai.org/index.php/ICWSM/article/view/14215. Acesso em: 6 aug. 2024.