@article{Li_Balagué_2021, title={Measure Social Metrics with Sodatech: a Monitoring and Analysis Platform of Big Data}, volume={9}, url={https://ojs.aaai.org/index.php/ICWSM/article/view/14580}, DOI={10.1609/icwsm.v9i1.14580}, abstractNote={ <p> Social Network Services (SNS) nowadays require marketing research study using Big Data tools. In this paper we present Sodatech platform: a monitoring and analysis tool of big data to help researchers and SNS community managers to measure effectiveness of social media marketing activities. Sodatech platform provides three functions: collect massive data from social network; analyze marketing metrics with big data tools; display intuitive data in a dynamic and interactive interface. </p> }, number={1}, journal={Proceedings of the International AAAI Conference on Web and Social Media}, author={Li, Yingmin and Balagué, Christine}, year={2021}, month={Aug.}, pages={713-714} }