Elephant in the Room: Dissecting and Reflecting on the Evolution of Online Social Network Research

Abstract

Billions of individuals engage with Online Social Networks (OSN) daily. The owners of OSN try to meet the demands of their end-users while complying with business necessities. Such necessities may, however, lead to the adoption of restrictive data access policies that hinder research activities from "external"' scientists---who may, in turn, resort to other means (e.g., rely on static datasets) for their studies. Given the abundance of literature on OSN, we - as academics - should take a step back and reflect on what we have done so far, after having written thousands of papers on OSN. This is the first paper that provides a holistic outlook to the entire body of research that focused on OSN - since the seminal work by Acquisti and Gross (2006). First, we search through over 1 million peer-reviewed publications, and derive 13,842 papers that focus on OSN: we organize the metadata of these works in the Minerva-OSN dataset, the first of its kind - which we publicly release. Next, by analyzing Minerva-OSN, we provide factual evidence elucidating trends and aspects that deserve to be brought to light - such as the predominant focus on Twitter or the difficulty in obtaining OSN data. Finally, as a constructive step to guide future research, we carry out an expert survey (n=50) with established scientists in this field, and coalesce suggestions to improve the status quo - such as an increased involvement of OSN owners. Our findings should inspire a reflection to "rescue" research on OSN. Doing so would improve the overall OSN ecosystem, benefiting both their owners and end-users - and, hence, our society.