A Sticker is Worth a Thousand Words: Characterizing the Use and Abuse of Stickers on WhatsApp Political Groups in Brazil

Abstract

Instant messaging platforms have become an important means of communication in our world. According to WhatsApp, more than 100 billion messages are sent daily through the app. Communication on these platforms has allowed individuals to express themselves in other types of media, rather than simple text, including audio, videos, images, and, more recently, stickers. This new multimedia format, in particular, emerged with messaging apps and gained considerable popularity among users, promoting new forms of interactions. Stickers range from static images of memes and emojis to animated images similar to GIFs, often used in humorous contexts. However, in the Brazilian context of WhatsApp, they are transcending their role as a mere form of humor to become an important element in political strategy. In this regard, we investigate how stickers are used, revealing unique characteristics that these media bring to public WhatsApp groups and, more specifically, the political use of this new media format. Furthermore, we found evidence of sticker abuse on WhatsApp, where users attack political opponents and spread hate speech and offensive content in public groups without any moderation. To investigate this phenomenon, we collected a large sample of messages from public political WhatsApp groups in Brazil and analyzed the sticker messages shared in this context. Warning! This paper contains images and terms that may be offensive to some audiences.