What Makes Online Communities ‘Better’? Measuring Values, Consensus, and Conflict across Thousands of Subreddits
Keywords:Qualitative and quantitative studies of social media, Engagement, motivations, incentives, and gamification., Human computer interaction; social media tools; navigation and visualization, Organizational and group behavior mediated by social media; interpersonal communication mediated by social media
AbstractMaking online social communities ‘better’ is a challenging undertaking, as online communities are extraordinarily varied in their size, topical focus, and governance. As such, what is valued by one community may not be valued by another. However, community values are challenging to measure as they are rarely explicitly stated. In this work, we measure community values through the first large-scale survey of community values, including 2,769 reddit users in 2,151 unique subreddits. Through a combination of survey responses and a quantitative analysis of publicly available reddit data, we characterize how these values vary within and across communities. Amongst other findings, we show that community members disagree about how safe their communities are, that longstanding communities place 30.1% more importance on trustworthiness than newer communities, and that community moderators want their communities to be 56.7% less democratic than non-moderator community members. These findings have important implications, including suggesting that care must be taken to protect vulnerable community members, and that participatory governance strategies may be difficult to implement. Accurate and scalable modeling of community values enables research and governance which is tuned to each community's different values. To this end, we demonstrate that a small number of automatically quantifiable features capture a significant yet limited amount of the variation in values between communities with a ROC AUC of 0.667 on a binary classification task. However, substantial variation remains, and modeling community values remains an important topic for future work. We make our models and data public to inform community design and governance.
How to Cite
Weld, G., Zhang, A. X., & Althoff, T. (2022). What Makes Online Communities ‘Better’? Measuring Values, Consensus, and Conflict across Thousands of Subreddits. Proceedings of the International AAAI Conference on Web and Social Media, 16(1), 1121-1132. https://doi.org/10.1609/icwsm.v16i1.19363