Songs of a Future Past — An Experimental Study of Online Persuaders

Authors

  • Marzia Antenore Sapienza University of Rome
  • Alessandro Panconesi Sapienza University of Rome
  • Erisa Terolli Sapienza University of Roma

DOI:

https://doi.org/10.1609/icwsm.v12i1.15032

Keywords:

user study, social influence, decision making shortcuts

Abstract

In this paper, we present the results of an extensive experimental study on users decisions inside an online setting. In the experiment, participants purchase songs using real money while having enough time to explore them at leisure before buying. In such a set up, surpisingly, common social influence signals such as star ratings, download counts and recommendations had no influence. However, as soon as the exploration was made slightly more cumbersome market inequality appeared. This is an indication that it is decision-making shortcuts, rather then social influence, to trigger distorting market effects.

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Published

2018-06-15

How to Cite

Antenore, M., Panconesi, A., & Terolli, E. (2018). Songs of a Future Past — An Experimental Study of Online Persuaders. Proceedings of the International AAAI Conference on Web and Social Media, 12(1). https://doi.org/10.1609/icwsm.v12i1.15032