Characteristics of On-Time and Late Reward Delivery Projects

Abstract

The crowdfunding market size has increased exponentially, reaching tens of billions of dollars and showing the popularity of crowdfunding. However, according to Kickstarter, 35% backers did not receive rewards on time. To maintain the trust between creators and backers, and sustain the crowdfunding business growth, it is crucial to understand how on-time and late reward delivery projects are different. In this paper, we analyze characteristics of on-time and late reward delivery projects, especially, focusing on project descriptions, creator profiles, and activeness and linguistic patterns of creators and backers. Our analysis reveals that the less complicated a project is and more actively a creator responds to backers, the higher an on-time reward delivery probability is. It shows there are significant differences between on-time and late reward delivery projects.