Leveraging Browsing Patterns for Topic Discovery and Photostream Recommendation

Abstract

In photo-sharing websites and in social networks, photographs are most often browsed as a sequence: users who view a photo are likely to click on those that follow. The sequences of photos (which we call photostreams), as opposed to individual images, can therefore be considered to be very important content units in their own right. In spite of their importance, those sequences have received little attention even though they are at the core of how people consume image content. In this paper, we focus on photostreams. First, we perform an analysis of a large dataset of user logs containing over 100 million pageviews, examining navigation patterns between photostreams. Based on observations from the analysis, we build a stream transition graph to analyze common stream topic transitions (e.g., users often view “train” photostreams followed by “firetruck” photostreams). We then implement two stream recommendation algorithms, based on collaborative filtering and on photo tags, and report the results of a user study involving 40 participants. Our analysis yields interesting insights into how people navigate between photostreams, while the results of the user study provide useful feedback for evaluating the performance and characteristics of the recommendation algorithms.