More or Less: Amount of Personal Information Displayed in Social Network Site Profiles and Its Impact on Viewers’ Intentions to Socialize with the Profile Owner

Authors

  • Lemi Baruh Koc University
  • Yoram Chisik University of Madeira
  • Christophe Bisson Kadir Has University
  • Basak Senova NOMAD

DOI:

https://doi.org/10.1609/icwsm.v6i1.14298

Keywords:

Social Network Sites, Profiles, Personal Information, Information Disclosure, Uncertainty Reduction, Interpersonal Relationships, Relationship Initiation

Abstract

This paper presents the results of an experiment that employed a 2 (low vs. high information) by 2 (male vs. female profile) design to investigate the relationship between amount of information displayed in a Social Network Site (SNS) profile and profile viewers’ intentions to engage in further social interactions (communicate online, add to SNS profile, and meet face-to-face) with the profile owner. The results indicate that more information increases the likelihood of relationship initiation for male profiles but decreases it for female profiles. Also, viewers are inclined to initiate an interaction when less information is presented in an SNS profile of a person from the opposite sex; but require more information from their own sex.

Downloads

Published

2021-08-03

How to Cite

Baruh, L., Chisik, Y., Bisson, C., & Senova, B. (2021). More or Less: Amount of Personal Information Displayed in Social Network Site Profiles and Its Impact on Viewers’ Intentions to Socialize with the Profile Owner. Proceedings of the International AAAI Conference on Web and Social Media, 6(1), 395-398. https://doi.org/10.1609/icwsm.v6i1.14298