Longevity in Second Life


  • ChunYuen Teng University of Michigan, Ann Arbor
  • Lada Adamic University of Michigan, Ann Arbor


user retention, second life


User retention is important to the success of online social media, particularly in virtual world settings where users shape one another’s online experience. We study a rich set of variables, including social network and group membership, chatting, and transactions, in order to predict which users will stay and which ones will leave. We find that simple variables directly measuring the intensity and diversity of a user’s interaction with others are most predictive.




How to Cite

Teng, C., & Adamic, L. (2010). Longevity in Second Life. Proceedings of the International AAAI Conference on Web and Social Media, 4(1), 343-346. Retrieved from https://ojs.aaai.org/index.php/ICWSM/article/view/14071