Mobilizing Lurkers with a Targeted Task


  • Rosta Farzan Carnegie Mellon University
  • Joan DiMicco IBM Cambridge Research Center
  • Beth Brownholtz IBM Watson Research Center


online community, lurkers, contribution, motivation


Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.




How to Cite

Farzan, R., DiMicco, J., & Brownholtz, B. (2010). Mobilizing Lurkers with a Targeted Task. Proceedings of the International AAAI Conference on Web and Social Media, 4(1), 235-238. Retrieved from