Mobilizing Lurkers with a Targeted Task

Authors

  • Rosta Farzan Carnegie Mellon University
  • Joan DiMicco IBM Cambridge Research Center
  • Beth Brownholtz IBM Watson Research Center

Keywords:

online community, lurkers, contribution, motivation

Abstract

Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

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Published

2010-05-16

How to Cite

Farzan, R., DiMicco, J., & Brownholtz, B. (2010). Mobilizing Lurkers with a Targeted Task. Proceedings of the International AAAI Conference on Web and Social Media, 4(1), 235-238. Retrieved from https://ojs.aaai.org/index.php/ICWSM/article/view/14050