Mobilizing Lurkers with a Targeted Task
DOI:
https://doi.org/10.1609/icwsm.v4i1.14050Keywords:
online community, lurkers, contribution, motivationAbstract
Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.
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Published
2010-05-16
How to Cite
Farzan, R., DiMicco, J., & Brownholtz, B. (2010). Mobilizing Lurkers with a Targeted Task. Proceedings of the International AAAI Conference on Web and Social Media, 4(1), 235-238. https://doi.org/10.1609/icwsm.v4i1.14050
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Section
Poster Papers