Self-Presentation of Personality During Online Profile Creation

Authors

  • Scott Counts Microsoft Research
  • Kristin Stecher Microsoft Research

Keywords:

profiles, self-presentation, Facebook, Psychology, personality

Abstract

When users present themselves in a social networking community, they are called on to create profiles that are representative and portray a desired image. In this paper, we examine the profile creation process. We explore what self-presentations are desired and how these presentations are created by having people rate their profile along personality dimensions after completing each attribute field in a mock social network-like profile. Findings indicate that people hope to convey personality traits through their online profiles and that they are able to create profiles they feel match their desired self-presentation. Free-form profile attributes best enable desired self presentations of traits, and only a few of these attributes are needed for sufficient self presentation online.

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Published

2009-03-20

How to Cite

Counts, S., & Stecher, K. (2009). Self-Presentation of Personality During Online Profile Creation. Proceedings of the International AAAI Conference on Web and Social Media, 3(1), 191-194. Retrieved from https://ojs.aaai.org/index.php/ICWSM/article/view/13961