VILJANEN, M.; AIROLA, A.; HEIKKONEN, J.; PAHIKKALA, T. A/B-Test of Retention and Monetization Using the Cox Model. Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment, [S. l.], v. 13, n. 1, p. 248-254, 2021. DOI: 10.1609/aiide.v13i1.12941. Disponível em: https://ojs.aaai.org/index.php/AIIDE/article/view/12941. Acesso em: 29 apr. 2024.