BURNS, Z.; ROSEBOOM, I.; ROSS, N. The Sensitivity of Retention to In-Game Advertisements: An Exploratory Analysis. Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment, [S. l.], v. 12, n. 2, p. 129-135, 2021. DOI: 10.1609/aiide.v12i2.12906. Disponível em: https://ojs.aaai.org/index.php/AIIDE/article/view/12906. Acesso em: 1 sep. 2024.