Zhou, Hao, Shaoming Li, Guibin Jiang, Jiaqi Zheng, and Dong Wang. “Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing”. Proceedings of the AAAI Conference on Artificial Intelligence 37, no. 4 (June 26, 2023): 5446–5454. Accessed May 15, 2026. https://ojs.aaai.org/index.php/AAAI/article/view/25677.