GENG, Tong; LIN, Xiliang; NAIR, Harikesh S.; HAO, Jun; XIANG, Bin; FAN, Shurui. Comparison Lift: Bandit-based Experimentation System for Online Advertising. Proceedings of the AAAI Conference on Artificial Intelligence, [S. l.], v. 35, n. 17, p. 15117–15126, 2021. DOI: 10.1609/aaai.v35i17.17775. Disponível em: https://ojs.aaai.org/index.php/AAAI/article/view/17775. Acesso em: 13 may. 2026.