Geng, T., Lin, X., Nair, H. S., Hao, J., Xiang, B., & Fan, S. (2021). Comparison Lift: Bandit-based Experimentation System for Online Advertising. Proceedings of the AAAI Conference on Artificial Intelligence, 35(17), 15117-15126. https://doi.org/10.1609/aaai.v35i17.17775