QA^RT: A System for Real-Time Holistic Quality Assurance for Contact Center Dialogues

Abstract

Quality assurance (QA) and customer satisfaction (C-Sat) analysis are two commonly used practices to measure goodness of dialogues between agents and customers in contact centers. The practices however have a few shortcomings. QA puts sole emphasis on agents’ organizational compliance aspect whereas C-Sat attempts to measure customers’ satisfaction only based on post dialogue surveys. As a result, outcome of independent QA and C-Sat analysis may not always be in correspondence. Secondly, both processes are retrospective in nature and hence, evidences of bad past dialogues (and consequently bad customer experiences) can only be found after hours or days or weeks depending on their periodicity. Finally, human intensive nature of these practices lead to time and cost overhead while being able to analyze only a small fraction of dialogues. In this paper, we introduce an automatic real-time quality assurance system for contact centers — QART (pronounced cart). QART performs multi-faceted analysis on dialogue utterances, as they happen, using sophisticated statistical and rule-based natural language processing (NLP) techniques. It covers various aspects inspired by today’s QA and C-Sat practices as well as introduces novel incremental dialogue summarization capability. QART front-end is an interactive dashboard providing views of ongoing dialogues at different granularity enabling agents’ supervisors to monitor and take corrective actions as needed. We demonstrate effectiveness of different back-end modules as well as the overall system by experimental results on a real-life contact center chat dataset.