Posted Prices Exchange for Display Advertising Contracts
DOI:
https://doi.org/10.1609/aaai.v27i1.8656Keywords:
electronic commerce, display advertising, market designAbstract
We propose a new market design for display advertising contracts, based on posted prices. Our model and algorithmic framework address several major challenges: (i) the space of possible impression types is exponential in the number of attributes, which is typically large, therefore a complete price space cannot be maintained; (ii) advertisers are usually unable or reluctant to provide extensive demand (willingness-to-pay) functions, (iii) the levels of detail with which supply and demand are specified are often not identical.
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Published
2013-06-30
How to Cite
Engel, Y., & Tennenholtz, M. (2013). Posted Prices Exchange for Display Advertising Contracts. Proceedings of the AAAI Conference on Artificial Intelligence, 27(1), 276-282. https://doi.org/10.1609/aaai.v27i1.8656
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Main Technical Papers