DSCF: Dual-Source Counterfactual Fusion for High-Dimensional Combinatorial Interventions

Abstract

Estimating counterfactual outcomes from observational data is critical for informed decision-making in domains such as personalized marketing, healthcare, and online platforms. In these contexts, decision processes frequently involve high-dimensional combinatorial interventions, including bundled channel allocation or product set recommendations. For such scenarios, both causal assessment of historical strategies and optimization of novel interventions necessitate models capable of extrapolating to intervention combinations that are underrepresented or entirely absent in observational data. Specifically, in digital marketing, companies often need to evaluate new combinations of channels or target emerging user segments that have not been previously exposed. This challenge is exacerbated by inherent biases in observational datasets, stemming from prior allocation policies and targeting mechanisms, which further aggravate coverage sparsity and compromise off-support counterfactual inference. In this work, we propose Dual-Source Counterfactual Fusion (DSCF), a scalable framework that enables accurate counterfactual prediction under high-dimensional combinatorial interventions, with improved robustness to confounding bias. DSCF jointly models observational data and proxy counterfactual samples through a dual-head mixture-of-experts architecture and domain-guided fusion. This design effectively integrates bias reduction and information diversity while enabling adaptive generalization to counterfactual inputs. Extensive experiments on both synthetic and semi-synthetic datasets demonstrate the effectiveness and robustness of DSCF across diverse scenarios.