Multifaceted User Modeling in Recommendation: A Federated Foundation Models Approach

Authors

  • Chunxu Zhang College of Computer Science and Technology, Jilin University, China Key Laboratory of Symbolic Computation and Knowledge Engineering of Ministry of Education, China
  • Guodong Long Australian Artificial Intelligence Institute, FEIT, University of Technology Sydney
  • Hongkuan Guo Kuaishou Technology
  • Zhaojie Liu Kuaishou Technology
  • Guorui Zhou Kuaishou Technology
  • Zijian Zhang College of Computer Science and Technology, Jilin University, China Key Laboratory of Symbolic Computation and Knowledge Engineering of Ministry of Education, China
  • Yang Liu Institute for AI Industry Research, Tsinghua University
  • Bo Yang College of Computer Science and Technology, Jilin University, China Key Laboratory of Symbolic Computation and Knowledge Engineering of Ministry of Education, China

DOI:

https://doi.org/10.1609/aaai.v39i12.33440

Abstract

Multifaceted user modeling aims to uncover fine-grained patterns and learn representations from user data, revealing their diverse interests and characteristics, such as profile, preference, and personality. Recent studies on foundation model-based recommendation have emphasized the Transformer architecture's remarkable ability to capture complex, non-linear user-item interaction relationships. This paper aims to advance foundation model-based recommendersystems by introducing enhancements to multifaceted user modeling capabilities. We propose a novel Transformer layer designed specifically for recommendation, using the self-attention mechanism to capture sequential user-item interaction patterns. Specifically, we design a group gating network to identify user groups, enabling hierarchical discovery across different layers, thereby capturing the multifaceted nature of user interests through multiple Transformer layers. Furthermore, to broaden the data scope and further enhance multifaceted user modeling, we extend the framework to a federated setting, enabling the use of private datasets while ensuring privacy. Experimental validations on benchmark datasets demonstrate the superior performance of our proposed method.

Published

2025-04-11

How to Cite

Zhang, C., Long, G., Guo, H., Liu, Z., Zhou, G., Zhang, Z., … Yang, B. (2025). Multifaceted User Modeling in Recommendation: A Federated Foundation Models Approach. Proceedings of the AAAI Conference on Artificial Intelligence, 39(12), 13197–13205. https://doi.org/10.1609/aaai.v39i12.33440

Issue

Section

AAAI Technical Track on Data Mining & Knowledge Management II